Celebrate-style

August 28, 2016

What your space says about you


If one of these photos looks familiar, you’re right — it’s from my last column about the funky-cool John Fluevog shoe store in Vancouver.


HR-082816-Cathy-1

I’m using it here today because seen at a glance, the whole space indirectly conveys a message that, when you look closely, tiny little details spell out clearly for you.

Today’s column is about what your space says — and I mean literally.

Walk into this shop and you’ll immediately pick up on the unspoken message. From the converted alleyway locale to the black painted brick wall to the baker’s rack shoe display, the space screams out, “We are unlike any other shoe store!”

That message needs no words. But that’s not where communication with the customer ends. The store makes it personal — and not just about the brand. Try on a pair of shoes, walk over to a mirror and what do you see looking back at you? The message: “You look great!”

Now look at the stairway to the design studio.

Each step carries the name of a city with a John Fluevog store, in the order they opened. It’s proud and inspirational. “Look at how we’ve grown,” the stairs say. “This is our story.”


HR-081416-Cathy-1

On the opposite wall, propped on an easel, is a message telling customers about the team behind the shoes. Each line starts with “We are …” from “We are passionate,” to “We are short and tall,” “We are unique soles,” and “We walk in thankfulness.”

The overall effect (aside from putting a smile on your face) is that you feel like you know who this brand is. You’re not buying just anybody’s shoes.

That’s a message many of us in business can take inspiration from. Keep this in mind as you share your message through design with your clients and customers.



Cathy Lee is a home style expert, speaker, president and designer of Cathy Lee Style. Her redesigns of residential and business spaces have been featured in local and national publications and on HGTV. For more info and inspiring photos of design projects, visit cathyleestyle.com.
One last round of fabulous style tips

September 10, 2017

One last round of fabulous style tips

Begin your design with a fun theme

August 13, 2017

Begin your design with a fun theme

Memories of NYC

July 23, 2017

Memories of NYC

Stress-free design tips for your party

July 9, 2017

Stress-free design tips for your party

Bringing together all forms of design

June 18, 2017

Bringing together all forms of design

Decorative plants are the ‘real deal

May 28, 2017

Decorative plants are the ‘real deal

Keep your air plants breathing

May 14, 2017

Keep your air plants breathing

Make your kitchen pop with accents

April 23, 2017

Make your kitchen pop with accents

Keys to a dreamy, spacious kitchen

April 16, 2017

Keys to a dreamy, spacious kitchen

Give your kitchen a personal touch

March 19, 2017

Give your kitchen a personal touch

To be free, begin with these three

March 5, 2017

To be free, begin with these three

Opening up to new possibilities

February 12, 2017

Opening up to new possibilities

Live in your space before remodeling

January 22, 2017

Live in your space before remodeling

Seeking potential in design projects

January 1, 2017

Seeking potential in design projects

Pay attention to all the little details

December 18, 2016

Pay attention to all the little details

A makeover that’s outside the box

December 4, 2016

A makeover that’s outside the box

Read all articles »

Loading...